Distributors Meeting in RomeSomething of a standard feature now, the Planer European Distributors dinner and meeting was held in Rome, Italy during the 2010 ESHRE meeting.

ESHRE, the European Society of Human Reproduction and Embryology grew out of suggestions from Professors Edwards, Cohen and others and now the meeting is held in a different country each year. The aim of the group is to stimulate study and research in reproductive medicine and science. The Society held its first Annual meeting in Bonn in 1985 with a small number of delegates, but this year in Rome some 6,000 people came.

Although European in name, delegates attend from all over the world and so with Planer. At the dinner, as well as a dozen different countries, China and Lebanon were represented.

Distributors Meeting in RomeIn the photos you can see: Pedro, Luis, Roula, Toni, Helmut, Edwin, Mikko, Miloje, Richard, Morten, Jamie, John, Guillaume, Cemal, Didem and Rosa

Also present - though not for some reason captured by our photographer were Petr, Philippe, Beatrice, HuiMin, and Paolo

The dinner was held in the famous old restaurant "Alfredo alla Scofa" located in Rome's picturesque Via della Scrofa - see http://www.alfredoallascrofa.com/

The place, established in 1907, is famous for its fantastic fettuccine and famous past guest have included Jimi Hendrix, Sophia Loren, Ringo Starr, Frank Sinatra and Audrey Hepburn. It is one of two places in Rome each claiming to have created fettuccine. Douglas Fairbanks and Mary Pickford liked this dish so much they presented a golden spoon and fork to the owners when they parted with the recipe. The ritual of the Golden Spoon - the story is recounted as the fettuccine is served with a Golden Spoon - and the background of the Portuguese football team putting on a great show in the World cup, were highlights of the evening!

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